Overview
Architecture that makes sense of complexity
THOR’s UX practice defines the structure beneath every site and app: who it’s for, what they need, and how everything fits together.
We start with discovery, including stakeholder interviews, audience research, and analytics audits, then move to sitemaps, content models, and templates your team can maintain. Design and development inherit a clear blueprint.
Approach
Three ways we help
Discovery
Stakeholder interviews, audience research, and analytics audits.
Architecture
Sitemaps, templates, and a content model staff can maintain.
Testing and refinement
Prototypes and usability testing that sharpen the design before launch.
Details
We focus on the details so your audience doesn’t have to
The best experiences feel obvious. We obsess over structure, labels, and flows so visitors find what they need without thinking about it.
Research
Decisions grounded in audience insight.
Information architecture
Structure that matches how people think.
Content models
Systems your team can maintain.
Usability
Flows tested before they are built.
UX work
All case studies
Health Care
IBD Drug Guide
Web app and clinical decision-support tool for IBD patients and physicians
Construction & Engineering
Engineering Inc
Premier digital publication for a leading engineering association
Philanthropy
NYSCheck
Collaboration between New York State and a Mount Sinai hospital system to keep needy children healthy
