As part of a broader digital transformation, American Council of Engineering Companies partnered with THOR Digital to launch a new online home for its flagship publication, Engineering Inc.. The goal was to replace the print magazine with a dynamic digital platform capable of supporting editorial storytelling, industry insights, and long-term audience engagement.
Drawing on its extensive experience designing publication websites for associations and industry media, THOR developed a fully customized digital magazine built on WordPress. The platform preserves the narrative depth of traditional print while introducing the advantages of digital publishing—searchability, cross-referenced content, multimedia integration, and flexible advertising placements.
THOR began with a comprehensive discovery phase that included stakeholder interviews, audience research, and a detailed audit of the print publication. These insights informed the site's information architecture, taxonomy, and content strategy, ensuring the platform could scale as the publication grows.
The resulting website features intuitive navigation, fast search capabilities, and structured editorial templates that allow a small editorial team to efficiently publish and manage ongoing content. By combining thoughtful UX design with durable technology infrastructure, THOR created a digital publishing system that positions Engineering Inc. for long-term success while opening new opportunities for sponsorship, audience development, and industry storytelling.
