Case Study

Engineering Inc

World-class digital publication for a pre-eminent engineering association

Project Brief

THOR Digital partnered with American Council of Engineering Companies to transform Engineering Inc. from a traditional print publication into a modern digital-first magazine platform. The new website delivers long-form editorial storytelling, scalable content architecture, and integrated sponsorship opportunities—equipping ACEC with a flexible publishing system built for sustained audience growth and efficient editorial management.

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Project Overview

As part of a broader digital transformation, American Council of Engineering Companies partnered with THOR Digital to launch a new online home for its flagship publication, Engineering Inc.. The goal was to replace the print magazine with a dynamic digital platform capable of supporting editorial storytelling, industry insights, and long-term audience engagement.

Drawing on its extensive experience designing publication websites for associations and industry media, THOR developed a fully customized digital magazine built on WordPress. The platform preserves the narrative depth of traditional print while introducing the advantages of digital publishing—searchability, cross-referenced content, multimedia integration, and flexible advertising placements.

THOR began with a comprehensive discovery phase that included stakeholder interviews, audience research, and a detailed audit of the print publication. These insights informed the site's information architecture, taxonomy, and content strategy, ensuring the platform could scale as the publication grows.

The resulting website features intuitive navigation, fast search capabilities, and structured editorial templates that allow a small editorial team to efficiently publish and manage ongoing content. By combining thoughtful UX design with durable technology infrastructure, THOR created a digital publishing system that positions Engineering Inc. for long-term success while opening new opportunities for sponsorship, audience development, and industry storytelling.

Key Achievements

Developed a scalable publishing system using WordPress for long-term flexibility.
Created a structured content taxonomy and editorial workflow for efficient production.
Designed long-form article templates optimized for professional reading experiences.
Implemented advanced search capabilities powered by Algolia.
Integrated digital advertising and sponsorship placements to support new revenue streams.
Built a platform that can be managed by a small editorial team with ongoing support from THOR Digital.