Case Study
Keep Riding
Campaign site encouraging cyclists to stay connected with their communities
Project Brief
Project Overview
Keep Riding redefines what a cycling advocacy site can be by combining practical resources, community engagement, and adventure inspiration in a single platform. THOR Digital used WebFlow to rapidly build a low-code, easy-to-manage site, enabling fast deployment while maintaining brand consistency and flexibility for ongoing updates.
The site features meticulously curated cycling routes, catering to riders of all skill levels, from casual city cyclists to seasoned trail enthusiasts. Each route highlights scenic landmarks, hidden gems, and regional attractions, turning ordinary rides into memorable journeys.
Community building is central to the platform, with ride ambassadors connecting cyclists through group rides, mentorship, and tips. This network fosters camaraderie and encourages participation while reinforcing People for Bikes' mission to strengthen cycling culture.
The knowledge hub further supports riders with safety guidelines, maintenance tips, and cycling etiquette, empowering newcomers and veterans alike to ride confidently. By integrating visually engaging design, user-friendly navigation, and content-rich features, Keep Riding creates an immersive experience that inspires exploration, connection, and empowerment. The platform demonstrates THOR Digital's ability to merge technical efficiency with meaningful community impact.
Key Achievements
- Rapid low-code deployment via WebFlow, enabling quick launch
- Developed a simple, scalable CMS for ongoing content management
- Designed a brand-consistent, visually engaging user interface
- Curated cycling routes tailored to all skill levels
- Built community features connecting riders through ambassadors
- Created a comprehensive knowledge hub for safety and maintenance
- Delivered a platform fostering exploration, empowerment, and engagement
