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Case study · Health Care

IBD Drug Guide

Web app and clinical decision-support tool for IBD patients and physicians

IBD Drug Guide project artwork
Client
American Gastroenterological Association / Knighten Health
Sectors
Health Care · Associations & Non-Profits
Services
Data Visualization · User Experience · Web Development

Project brief

Project overview

THOR Digital partnered with Knighten Health and the American Gastroenterological Association (AGA) to develop the IBD Drug Guide. The main goal of the project was to simplify treatment decision-making for patients with IBD (Inflammatory Bowel Disease) conditions like Ulcerative Colitis and Crohn's Disease.

This guide displays the full breadth of treatment options currently available but also uses an interactive Q&A funnel that walks users through the key treatment decision points. A complex pharmaceutical database becomes a personalized, quiz-driven experience for the user. This empowers patients to understand their treatment options while the research community gains insight into disease prevalence.

Selecting the right medication for IBD can be overwhelming. Patients have to navigate a complex landscape of treatment options with new options like biosimilars. To address this challenge, THOR Digital partnered with Knighten Health to develop the IBD Drug Guide. The platform translates complex medical data into a clear, personalized experience for both patients and healthcare professionals.

At the heart of the platform is an interactive quiz that guides users through a series of personalized questions. The system uses intelligent logic to customize treatment recommendations that are tailored to each user's unique situation.

THOR focused heavily on user-centered design for the drug guide and the quiz. This makes the solution intuitive for users unfamiliar with medical databases or complex digital tools. Our team developed a streamlined interface that reduces cognitive load while presenting critical information in a clear format.

Built on peer-reviewed clinical data, the platform delivers insights that support informed conversations between patients and healthcare providers. The solution empowers individuals to explore treatment options confidently while giving clinicians a powerful resource for guiding personalized care decisions.

Key achievements

  1. Transformed a complex pharmaceutical dataset into an intuitive quiz-based treatment discovery tool.

  2. Developed an algorithm with gastroenterologists to rank treatment options across safety, efficacy and convenience.

  3. Built a comprehensive, peer-reviewed drug database accessible to patients and clinicians.

  4. Designed a user-centered interface that simplifies complex medical information.

  5. Conducted extensive usability testing to reduce cognitive load and improve accessibility.

  6. Enabled healthcare professionals to deliver more personalized, data-driven treatment recommendations.

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