Case Study
Hungry for Batteries
A character driven campaign site encouraging the safe disposal of e-bike batteries
Project Brief
Project Overview
Hungry for Batteries transforms a critical environmental message into an engaging digital experience. The microsite leverages playful characters, Watts and Rey, to guide users through the importance of recycling e-bike batteries, presenting a complex topic in a fun, approachable way.
THOR Digital collaborated closely with the illustration team at In Good Taste to translate these characters and their narrative into a seamless web experience, integrating animations, interactive elements, and intuitive navigation.
The site offers educational content alongside immersive interactivity, balancing entertainment and environmental responsibility. Users can explore battery recycling locations, learn about participating brands, and engage with the narrative at their own pace. Each visual and interactive component was carefully crafted to maintain user engagement while reinforcing the sustainability message.
Beyond design and development, the project highlights THOR Digital's ability to merge storytelling and technology. By creating an experience that is both informative and delightful, Hungry for Batteries successfully raises awareness about e-bike battery recycling, encouraging responsible action across a wide audience and setting a benchmark for environmental digital campaigns.
Key Achievements
- Created an immersive, character-driven narrative for environmental education
- Collaborated effectively with In Good Taste on detailed illustrations
- Developed intuitive, user-friendly navigation for complex information
- Promoted sustainable e-bike battery disposal nationwide
- Highlighted industry partnerships and recycling locations dynamically
