Overview
Content that earns its place
THOR helps organizations decide what to say, to whom, and where it lives: audits, messaging, editorial planning, and the content models behind the site.
We work with subject-matter experts to make dense, technical material accessible, and we set up the structure and workflows so your staff can keep it fresh long after launch.
Services
Three ways we help
Content audits
A clear picture of what you have, what works, and what to retire.
Messaging and voice
Language that sounds like you and speaks to each audience.
Editorial systems
Models, workflows, and calendars your team can sustain.
Details
We focus on the details so your content stays useful
Content ages quickly without a plan. We define ownership, structure, and review cycles so your site stays accurate and easy to manage.
Clarity
Plain language for complex subjects.
Findability
Structure and search that surface the right answer.
Governance
Clear ownership and review cycles.
Accessibility
Content everyone can read and use.
Content work
All case studies
Media & Publishing
Chemonics Media Site
Large documentary film gallery backing international development work
Health Care
Let's Beat HCM
Awareness site for a serious heart condition affecting African Americans
Philanthropy
NYSCheck
Collaboration between New York State and a Mount Sinai hospital system to keep needy children healthy