Overview
Identity systems built to last
THOR builds brands for organizations that need to be remembered, from positioning to visual identity systems that scale across print, web, and product.
Our rebrand for NIRI created a modern, scalable system, and we’ve maintained it as a long-term partner for years since. We design flexible systems of logos, color, type, and motion, along with the guidelines that help every team use them well.
Services
Three ways we brand
Organizational rebranding
Clarifying who you are and expressing it with confidence.
Visual identity systems
Logos, color, type, and motion that work together everywhere.
Brand and design systems
Guidelines and components that keep every team on brand.
Details
We focus on the details so your brand holds together
A brand is only as strong as its consistency. We build the guidelines, templates, and tools that keep it coherent across every channel and every year.
Positioning
A clear idea at the center of the brand.
Visual identity
Distinctive, flexible, and ownable.
Guidelines
Practical rules teams actually follow.
Rollout
Launch plans across print, web, and product.
Brand work
All case studies
Finance
NIRI Investor Relations Rebrand
Scalable modern brand for a financial institute and long-time client
