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PeopleForBikes Keep Riding

Robust campaign site built on a code free platform
Case Study
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Website
Client
PeopleForBikes
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The Keep Riding site is an excellent example of a low-code, rapid deployment site. THOR used the WebFlow platform to quickly generate pages, a simple CMS, and a brand consistent design language for the campaign.

In a world where the pace of life seems to accelerate by the day, finding moments of freedom and connection can be a challenge. Keep Riding is a cycling advocacy microsite developed for PeopleForBikes that stands as a beacon for enthusiasts, novices, and everyone in between.

Our web design tends toward a clean aesthetic, top-tier image choices, and sensible extensions of existing branding.

At its core, Keep Riding is more than just a website; it’s a movement. It’s a platform that encourages and empowers cyclists to explore the beauty of their region on two wheels. Here’s why it’s a game-changer:

Cycling Routes: Keep Riding isn’t just about pedaling from point A to point B; it’s about discovering the hidden gems, scenic routes, and breathtaking vistas that your region has to offer. With meticulously curated cycling routes, both beginners and seasoned riders can embark on adventures that cater to their skill level and interests. Whether it’s a leisurely ride through quaint towns or an adrenaline-fueled mountain trail, Keep Riding has something for everyone.

Community Building: Cycling isn’t a solitary activity; it’s a community. Keep Riding fosters this sense of camaraderie by connecting cyclists through designated ride ambassadors. These ambassadors serve as guides, mentors, and friends, organizing group rides, sharing tips, and creating a supportive network for cyclists to thrive in. It’s not just about the destination; it’s about the journey, shared with like-minded individuals who share your passion for cycling.

Knowledge Hub: Cycling can be intimidating for newcomers, but Keep Riding aims to break down barriers by providing a comprehensive resource section. From basic cycling etiquette to maintenance tips and safety guidelines, the website equips cyclists with the knowledge they need to ride confidently and responsibly. With access to expert advice and practical information, cyclists can navigate any terrain with ease and peace of mind.

In essence, Keep Riding isn’t just about promoting cycling; it’s about fostering a culture of exploration, community, and empowerment. It’s about reclaiming the simple joys of riding, connecting with nature, and forging meaningful connections with fellow cyclists. So, whether you’re a casual rider or a seasoned pro, saddle up, join the movement, and keep riding towards new adventures, one pedal stroke at a time.

We added a dynamic people-centric portal to connect visitors to the site with local ride ambassadors.
The site is filled with inventive and colorful navigation to steer visitors to the content most of interest to them.
A database driven section of the site encourages visitors to join challenges that push them to increase their participation.
The site serves as a portal into the PeopleForBikes app via ride cards associated with ride types.
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